Built to make therapy in the UK less of a maze.
We started GoToTherapy in 2023 because finding a qualified counsellor in the UK was harder than it should be. Today, 1,200+ BACP-aligned counsellors list with us. Always free for clients. Never ranked by who paid more.
Started by people who'd been on both sides.
Founders who'd tried to find therapy. Counsellors who'd struggled to fill a practice. We built what we wished existed.
The other directories felt commercial. Profiles read like ads. The ones at the top weren't the best counsellors — they were the ones paying the most for placement.
So we built GoToTherapy with one rule: keep it free for the people seeking help. Counsellors pay a small flat membership; clients pay nothing. No premium tiers, no 'unlock contact details', no upsells.
Three years on, we list 1,200+ BACP-aligned counsellors across 22 UK cities. Every profile is written by the counsellor. Every credential is verified before listing.
If you've ever felt overwhelmed scrolling through directories, that's what we're trying to fix.— The founders
Four things we won't compromise on.
Most directories make money by ranking counsellors who paid more. We refuse to do that.
Free for clients, always
Will never charge people seeking therapy. Not now, not ever, no premium tier. Counsellors pay a flat membership; you pay nothing.
No paid rankings
Search results are by relevance to your query — never by who paid more for placement. Featured tier exists for visibility, not ranking.
Profiles in their own voice
Counsellors write their own bios. We don't AI-generate them, sanitise them, or 'optimise' them. You read about them in their own words.
Credentials, properly checked
Every BACP / UKCP / BABCP / NCPS / COSCA membership verified before they're listed. Re-checked annually.
What we check before a listing goes live.
Verification typically takes 2–3 working days. We don't list anyone who can't evidence all four.
Professional body membership
Current BACP, UKCP, BABCP, NCPS, COSCA, BPS, or equivalent UK accreditation — verified directly with the register.
Professional indemnity insurance
All listed counsellors hold current professional indemnity insurance, evidenced before listing.
Active clinical supervision
Counsellors confirm they have current clinical supervision, as required by their professional body.
Ethical framework adherence
Listed counsellors operate under their professional body's ethical framework and complaints procedure.
Small team, clear focus.
We're a UK-based team of eight. Three of us have lived experience of being a therapy client. Two are qualified counsellors who consult on policy. The rest are engineers, designers, and operations.
We don't take ad revenue. We don't sell counsellor data. The membership fees pay for the platform — that's it.
Ready to find someone?
Search 1,200+ qualified UK counsellors by location, specialty, and availability. Free to use, no signup, no middleman.